The problem
Every new customer needed custom integration work before they could see a single dashboard, so the sales team queued behind engineering. Meanwhile the revenue figures on those dashboards quietly drifted away from what finance was reporting.
What was built
We built one standard connector and a ready-made template a customer can set up themselves, and tied every revenue figure to the definition finance actually uses.
What changed
Onboarding dropped from three weeks to two days and no longer needs an engineer at all, so sales stopped waiting. Support questions of the "why do these two numbers differ" kind fell sharply.